Pureology Hydrate Superfood Treatment deeply hydrates dry, colour-treated hair with key ingredients Avocado Oil and Coconut Oil and a signature aromatherapy blend of Pineapple, Coconut, and Vanilla

Pureology formulas are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect colour vibrancy and ensure lasting colour payoff. Sunflower Seed, a UV Filter, and Vitamin E fight colour-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide colour protection and customized care to address individual hair needs.

Use as a weekly treat for ultra-dry hair. Step 1: Apply the Pureology Hydrate Shampoo, lather and rinse. Step 2: Apply a dollar-sized amount of the Pureology Hydrate Superfood Treatment to shampooed hair. Focus on the midlengths and ends where hair needs most moisture. Gently massage through to penetrate strands and take a relaxing moment. Step 3: Wait 5 minutes. Rinse to reveal softness and shine. For the deepest treatment, use following the Hydrate, Smooth Perfection or Nanoworks Gold hair care systems.